Infinit
What we have learned from our athletes is that our product is good for all seasons. As the season moves from the hot summer into the Canadian winters your body still requires calories and to stay hydrated. As is always the case, no two athletes are the same that is why INFINIT's custom approach is ideal for the winter season. Generally we burn fewer calories and sweat less in winter, but we definitely need water, calories and electrolytes to perform at our best. Studies have shown that cold weather marathons have a much higher incidence of runners suffering with dehydration then in the heat of the summer. This is primarily due to the fact that most athletes simply don't think they need to drink in the cold. Customizing allows the athlete to tweak the formula so hydration levels and calorie levels are optimized, always blending to a concentration that is easily absorbed into your system.
Last year while skiing in Park City Utah for a week I learned just how valuable the right blend is. Each morning the hydration pack was filled with my Custom blend-I had enough juice for the whole day. The key is having a blend that is at mixed at a concentration that is lower then the concentration of our bodily fluids. Winter blends typically can be mixed with lower electrolyte levels which results in a flavour that you can enjoy all day.
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When we announced the partnership between Canadian Sport Centre Pacific and INFINIT Nutrition, Alexa Loo was on hand at the press conference. I had an opportunity to talk with Alexa and what I found out is she is a professional on and off the slopes. She realizes what she does before, during and after training has a big impact on her overall performance. I quickly learned that she was both knowledgable and disciplined about her nutrition. Having an elite athlete like Alexa involved with INFINIT is a perfect scenario for us. With her knowledge and the sport dietician's we have created the Speed Demon formula that is used ensure she stays alert, hydrated and full of energy during her long training and racing days. When the day is done she turns to one of the recovery blends that have been created specifically for the CSCP athletes as part of the Custom Fuel Program.
We are absolutely thrilled to be partnered with Alexa as she strives to be on the podium early next year.
Darcy Haggith
President - INFINIT Nutrition Canada
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